:root {
  --ink: #193a4c;
  --ink-dark: #122f40;
  --text: #3d5560;
  --paper: #f8f6f0;
  --cream: #eeece3;
  --blue: #e9f0f4;
  --blue-strong: #b7cedd;
  --line: #d9dfdf;
  --white: #fff;
  --sans: system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --serif: Georgia, "Times New Roman", serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 28px; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3, p, blockquote, figure { margin: 0; }
p + p { margin-top: 18px; }
h1, h2 { font-family: var(--serif); font-weight: 400; letter-spacing: -.045em; line-height: 1.1; }
h1 { font-size: clamp(43px, 7.8vw, 72px); }
h2 { font-size: clamp(33px, 5vw, 49px); }
h3 { font-size: 18px; letter-spacing: -.02em; line-height: 1.3; }
strong { font-weight: 700; }

.wrap { width: min(1200px, 100%); margin-inline: auto; padding-inline: 26px; }
.section { padding-block: 76px; }
.eyebrow { margin-bottom: 18px; font-size: 10px; font-weight: 760; letter-spacing: .14em; line-height: 1.5; }
.skip-link { position: absolute; top: -80px; left: 12px; z-index: 40; padding: 11px 14px; background: var(--white); color: var(--ink-dark); }
.skip-link:focus { top: 12px; }
:focus-visible { outline: 3px solid #58809a; outline-offset: 4px; }

.masthead { display: flex; align-items: center; justify-content: space-between; gap: 20px; min-height: 82px; border-bottom: 1px solid var(--line); }
.brand { width: 95px; max-height: 46px; object-fit: contain; object-position: left center; }
.masthead-note { color: var(--text); font-size: 11px; line-height: 1.45; text-align: right; }

.hero { display: grid; gap: 32px; padding-block: 53px 60px; }
.hero .eyebrow { margin-bottom: 20px; }
.hero h1 em { color: #416b84; font-style: italic; }
.hero-lead { max-width: 570px; margin-top: 23px; font-size: 20px; line-height: 1.5; }
.hero-body { max-width: 540px; color: var(--text); }
.audience-note { margin-top: 13px; color: #58707b; font-size: 12px; line-height: 1.55; }
.price-anchor { margin-top: 27px; margin-bottom: 16px; font-size: 15px; font-weight: 650; }
.price-anchor span { white-space: nowrap; }
.button { display: inline-flex; align-items: center; justify-content: space-between; gap: 20px; min-height: 58px; padding: 18px 19px; border: 1px solid var(--ink); border-radius: 3px; background: var(--ink); color: var(--white); font-size: 11px; font-weight: 760; letter-spacing: .055em; line-height: 1.35; text-decoration: none; transition: background .18s ease, border-color .18s ease; }
.button:hover { border-color: #315b74; background: #315b74; }
.button span { font-size: 22px; font-weight: 400; line-height: 1; }
.cta-note { margin-top: 10px; color: var(--text); font-size: 11px; }
.hero-panel { padding: 31px 28px 28px; align-self: center; background: var(--blue); border: 1px solid #d2e0e8; }
.hero-panel .eyebrow { display: flex; align-items: center; gap: 9px; color: #42657a; }
.label-rule { display: inline-block; width: 25px; height: 1px; background: var(--ink); }
.hero-panel-quote { font-family: var(--serif); font-size: clamp(35px, 7vw, 56px); letter-spacing: -.055em; line-height: .98; }
.hero-panel-quote em { color: #426c85; font-style: italic; }
.hero-panel-rule { width: 100%; height: 1px; margin: 29px 0 19px; background: #aac3d1; }
.hero-panel > p:last-child { color: var(--text); font-size: 14px; line-height: 1.65; }

.bridge { padding-block: 19px; background: var(--cream); border-block: 1px solid #e0e2da; }
.bridge p { font-size: 13px; text-align: center; }
.section-kicker { display: flex; align-items: baseline; gap: 10px; margin-bottom: 21px; }
.section-kicker span { color: #53778d; font-family: var(--serif); font-size: 23px; line-height: 1; }
.section-kicker .eyebrow { margin: 0; }
.section-kicker-light span, .section-kicker-light .eyebrow { color: var(--blue-strong); }

.gap-intro { max-width: 720px; }
.gap-columns { display: grid; gap: 27px; margin-top: 40px; }
.gap-list { padding-top: 19px; border-top: 1px solid var(--line); }
.gap-list .eyebrow { color: #527489; }
.gap-list ul { display: grid; gap: 9px; margin: 0; padding: 0; list-style: none; }
.gap-list li { position: relative; padding-left: 18px; color: var(--text); font-size: 14px; }
.gap-list li::before { content: "—"; position: absolute; left: 0; color: #54798f; }
.closing-line { max-width: 700px; margin-top: 37px; padding-top: 21px; border-top: 1px solid var(--line); font-family: var(--serif); font-size: 22px; letter-spacing: -.025em; line-height: 1.35; }

.process-section { background: var(--ink); color: var(--paper); }
.process-section h2 { max-width: 650px; }
.process-list { display: grid; gap: 0; margin: 39px 0 28px; padding: 0; list-style: none; }
.process-list li { min-height: 122px; padding: 18px 0 20px; border-top: 1px solid #4b6878; }
.process-list li:last-child { border-bottom: 1px solid #4b6878; }
.process-list span { display: block; margin-bottom: 7px; color: var(--blue-strong); font-size: 11px; font-weight: 740; letter-spacing: .12em; }
.process-list h3 { color: var(--white); }
.process-list p { margin-top: 5px; color: #d7e2e7; font-size: 13px; line-height: 1.5; }
.process-note { max-width: 600px; color: #e5ecee; font-size: 16px; }

.creative-section h2 { max-width: 700px; }
.story-contrast { display: grid; gap: 14px; margin-top: 38px; }
.contrast-card { padding: 25px; border: 1px solid var(--line); }
.contrast-card-muted { background: #f1f0eb; }
.contrast-card-strong { background: var(--blue); border-color: #cfdee5; }
.contrast-title { margin-bottom: 18px; font-family: var(--serif); font-size: 25px; letter-spacing: -.04em; line-height: 1.1; }
.contrast-title span { color: #4d7187; }
.contrast-card ul { display: grid; gap: 7px; margin: 0; padding: 0; list-style: none; }
.contrast-card li { position: relative; padding-left: 18px; color: var(--text); font-size: 14px; }
.contrast-card li::before { content: "•"; position: absolute; left: 0; color: #4e758b; }
.creative-grid { display: grid; gap: 28px; margin-top: 35px; }
.creative-grid > div { max-width: 620px; color: var(--text); }
.teaching-panel { padding: 23px; border-left: 3px solid #86a9bb; background: #fffdf8; }
.teaching-panel .eyebrow { color: #527489; }
.teaching-panel p:last-child { color: var(--text); font-size: 14px; line-height: 1.7; }

.description-section { background: var(--blue); border-block: 1px solid #d1e0e7; }
.description-section h2 { max-width: 680px; }
.section-lead { max-width: 610px; margin-top: 20px; color: var(--text); }
.description-lab { display: grid; gap: 12px; margin-top: 37px; }
.example-strip { padding: 22px 20px; border: 1px solid #c9d9e1; background: #f7fbfc; }
.example-overwritten { background: #edf2f4; }
.example-precise { border-color: #95b4c5; background: var(--white); }
.example-label { margin-bottom: 10px; color: #486b80; font-size: 10px; font-weight: 780; letter-spacing: .13em; }
.example-strip blockquote { font-family: var(--serif); font-size: 20px; letter-spacing: -.02em; line-height: 1.36; }
.under-example { max-width: 590px; margin-top: 26px; color: var(--text); font-size: 14px; }

.transactional-intro { display: grid; gap: 23px; }
.transactional-intro h2 { max-width: 600px; }
.transactional-intro p { max-width: 540px; color: var(--text); }
.form-cards { display: grid; gap: 13px; margin-top: 38px; }
.form-cards article { min-height: 195px; padding: 24px; border: 1px solid var(--line); background: #fffdf8; }
.form-number { margin-bottom: 25px; color: #55788d; font-size: 10px; font-weight: 760; letter-spacing: .12em; }
.form-cards h3 { margin-bottom: 9px; font-family: var(--serif); font-size: 25px; font-weight: 400; letter-spacing: -.035em; }
.form-cards article > p:last-child { color: var(--text); font-size: 14px; line-height: 1.65; }
.transactional-foot { max-width: 750px; margin-top: 28px; padding-top: 20px; border-top: 1px solid var(--line); }
.transactional-foot p { color: var(--text); font-size: 15px; }

.worked-section { background: var(--cream); border-block: 1px solid #dfdfd7; }
.worked-heading { display: grid; gap: 20px; }
.worked-heading h2 { max-width: 630px; }
.worked-heading p { max-width: 480px; color: var(--text); }
.worked-grid { display: grid; gap: 12px; margin-top: 37px; }
.worked-card { padding: 22px 20px; border-top: 2px solid #9cb9c9; background: var(--paper); }
.worked-turn { border-top-color: var(--ink); }
.worked-label { margin-bottom: 10px; color: #476a7e; font-size: 10px; font-weight: 780; letter-spacing: .13em; }
.worked-card > p:last-child { color: var(--text); font-size: 14px; line-height: 1.63; }
.worked-note { margin-top: 24px; color: var(--text); font-size: 12px; font-style: italic; }

.fit-section { background: var(--ink-dark); color: var(--paper); }
.fit-section h2 { max-width: 670px; }
.fit-path { display: grid; gap: 0; margin-top: 38px; border-top: 1px solid #486574; }
.fit-path article { position: relative; padding: 23px 0 25px; border-bottom: 1px solid #486574; }
.fit-path article::after { content: "↓"; position: absolute; right: 0; top: 29px; color: var(--blue-strong); font-size: 18px; }
.fit-path article:last-child::after { content: ""; }
.fit-number, .optional-label { margin-bottom: 11px; color: var(--blue-strong); font-size: 10px; font-weight: 760; letter-spacing: .14em; }
.optional-label { display: inline-block; padding: 3px 7px; border: 1px solid #7693a3; }
.fit-path h3 { color: var(--white); font-size: 16px; letter-spacing: .02em; }
.fit-path article > p:last-child { margin-top: 6px; color: #dbe7ea; font-family: var(--serif); font-size: 20px; letter-spacing: -.025em; }
.fit-current h3 { color: #c6e1ef; }

.summary-section { display: grid; gap: 35px; }
.summary-copy h2 { max-width: 710px; }
.summary-copy > p:last-child { max-width: 570px; margin-top: 20px; color: var(--text); }
.summary-offer { padding: 27px 24px; background: var(--blue); border: 1px solid #d2e0e8; }
.summary-offer dl { display: grid; gap: 16px; margin: 0; }
.summary-offer dl div { padding-bottom: 15px; border-bottom: 1px solid #c8d9e0; }
.summary-offer dt { color: #486e83; font-size: 10px; font-weight: 780; letter-spacing: .13em; }
.summary-offer dd { margin: 4px 0 0; color: var(--text); font-size: 14px; }
.summary-price { margin-top: 25px; font-family: var(--serif); font-size: 48px; letter-spacing: -.045em; line-height: 1; }
.summary-price span { margin-left: 6px; color: var(--text); font-family: var(--sans); font-size: 12px; letter-spacing: 0; }
.summary-meta { margin-top: 13px; color: var(--text); font-size: 11px; }
.button-light { width: 100%; margin-top: 22px; }

.decision-section { padding: 70px 0 25px; border-top: 1px solid var(--line); background: var(--white); }
.decision-heading { max-width: 715px; }
.decision-heading .eyebrow { color: #4d7186; }
.decision-heading p:last-child { margin-top: 19px; color: var(--text); }
.thrivecart-shell { width: 100%; margin: 34px auto 15px; overflow: visible; }
.decision-microcopy { margin: 0 auto; padding-top: 17px; border-top: 1px solid #e3e7e6; color: #536a76; font-size: 12px; line-height: 1.6; text-align: center; }

@media (min-width: 640px) {
  .wrap { padding-inline: 40px; }
  .masthead { min-height: 90px; }
  .hero { padding-block: 65px 72px; }
  .story-contrast { grid-template-columns: 1fr 1fr; }
  .description-lab { grid-template-columns: repeat(3, 1fr); }
  .form-cards { grid-template-columns: repeat(3, 1fr); }
  .form-cards article { min-height: 240px; }
  .worked-grid { grid-template-columns: repeat(2, 1fr); }
  .worked-card:first-child { grid-column: span 2; }
  .button-light { width: auto; }
}

@media (min-width: 900px) {
  .wrap { padding-inline: 50px; }
  .section { padding-block: 92px; }
  .hero { grid-template-columns: minmax(0, 1.2fr) minmax(340px, .8fr); gap: 70px; align-items: center; }
  .gap-section { display: grid; grid-template-columns: 170px 1fr; column-gap: 80px; }
  .gap-section .section-kicker { grid-column: 1; grid-row: 1 / span 3; align-self: start; }
  .gap-intro, .gap-columns, .closing-line { grid-column: 2; }
  .gap-columns { grid-template-columns: 1fr 1fr; gap: 44px; }
  .process-list { grid-template-columns: repeat(6, 1fr); gap: 20px; }
  .process-list li { min-height: 183px; padding: 0 16px 19px 0; border-top: 0; border-left: 1px solid #4b6878; padding-left: 16px; }
  .process-list li:first-child { padding-left: 0; border-left: 0; }
  .process-list li:last-child { border-bottom: 0; }
  .creative-section { display: grid; grid-template-columns: 170px 1fr; column-gap: 80px; }
  .creative-section .section-kicker { grid-column: 1; grid-row: 1 / span 4; align-self: start; }
  .creative-section h2, .creative-section .story-contrast, .creative-section .creative-grid { grid-column: 2; }
  .creative-grid { grid-template-columns: 1.35fr .65fr; gap: 55px; align-items: start; }
  .description-lab { gap: 16px; }
  .transactional-section { display: grid; grid-template-columns: 170px 1fr; column-gap: 80px; }
  .transactional-section .section-kicker { grid-column: 1; grid-row: 1 / span 3; align-self: start; }
  .transactional-intro, .form-cards, .transactional-foot { grid-column: 2; }
  .transactional-intro { grid-template-columns: 1fr 1fr; gap: 60px; align-items: end; }
  .worked-grid { grid-template-columns: repeat(5, 1fr); }
  .worked-card:first-child { grid-column: span 2; }
  .worked-card { min-height: 225px; }
  .fit-path { grid-template-columns: repeat(3, 1fr); }
  .fit-path article { min-height: 180px; padding: 0 28px; border-bottom: 0; border-right: 1px solid #486574; }
  .fit-path article:first-child { padding-left: 0; }
  .fit-path article:last-child { border-right: 0; }
  .fit-path article::after { content: "→"; top: 53px; right: -10px; z-index: 2; }
  .summary-section { grid-template-columns: 1.1fr .9fr; gap: 78px; align-items: center; }
  .decision-section { padding-top: 87px; }
}

@media (max-width: 359px) {
  .wrap { padding-inline: 20px; }
  h1 { font-size: 40px; }
  .button { gap: 12px; padding-inline: 14px; font-size: 10px; }
  .hero-panel { padding-inline: 20px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .button { transition: none; }
}